Experience-Driven Value Creation
A 4-phase framework to escape interchangeability and become the first choice for your customers.
Experience-Driven Value Creation
A 4-phase methodology to escape interchangeability and become the first choice for your customers.
Experience-Driven Value Creation
A 4-phase methodology to escape interchangeability and become the first choice for your customers.
The Problem
Most small and midsize companies (SMEs) do not lose customers to better competitors. They lose them to The Blur — the mental interchangeability zone where companies look alike, sound alike, and feel alike.
From the customer’s perspective, choosing a company from inside The Blur makes no meaningful difference. So they default to price or convenience.
The result: the value creation strategy of most SMEs lack the essential components to stand out in the market and become their customers‘ first choice.
So despite all their quality and dedication, most SMEs remain trapped in The Blur.
The Way Out
Experience-Driven Value Creation (EDVC) is a leadership framework that helps businesses set themselves apart by using customer experience as a source of innovation and brand differentiation.
The framework is divided into four phases, each answering one of four critical questions:
STAND
Build a Differentiation Filter
Who are we in a world full of alternatives?
SCAN
Observe Reality
What do customers experience today?
SHAPE
Define Ideal Experiences
What should customers experience?
SHIFT
Bridge Target and Reality
How can we create this experience?
The Way Out
Experience-Driven Value Creation (EDVC) is a leadership framework that helps businesses set themselves apart by using customer experience as a source of innovation and brand differentiation.
The framework is divided into four phases, each answering one of four critical questions:
STAND
Build a Differentiation Filter
Who are we in a world full of alternatives?
SCAN
Observe Reality
What do our customers experience today?
SHAPE
Define Ideal Experiences
What should our customers experience?
SHIFT
Bridge Target and Reality
How can we create this experience?
Free Whitepaper
Framework, exercises, and three real-world cases included.
Escape The Blur Through Experience-Driven Value Creation
How Small & Midsize Companies Become The One For Their Customers
How it works:
- Submit your name and e-mail to receive the whitepaper
- Learn the EDVC process
- Differentiate and grow your business
Free Whitepaper
Framework, exercises, and three real-world cases included.
Escape The Blur Through Experience-Driven Value Creation
How Small & Midsize Companies Become The One For Their Customers
How it works:
1. Submit your name and e-mail to receive the whitepaper
2. Learn the EDVC process
3. Differentiate and grow your business
