We Help Small and Midsize Companies Become the one for Their customers

Consulting, Training and Courses on Experience-Driven Value Creation – a strategic framework to set your brand apart and grow your business.

If it feels the same, it sells the same.

Differentiate Your Business So Customers Choose You.

Competing with big brands and low-cost players isn’t easy. Many small and midsize companies struggle to stand out and grow. But it’s possible, and we can help.

Become Distinctive
Free Lessons

Standing Out Is Harder For Small And Midsize Companies

You struggle to compete with cheaper providers and big brands

Your high-quality skills and solutions go unnoticed

Big firms have plenty of marketing, design and innovation experts – you don’t

You constantly need to justify prices

Marketing efforts fail to excite customers

Growth stalls – not because you aren’t good, but because you blend in

In crowded markets, having a differentiation strategy is critical for SMEs.
Quality and dedication alone are not getting you far.

The Solution

Experience-Driven Value Creation

When small and midsize companies have differentiation expertise, they stop being interchangeable, attract more of the right customers and increase profits.

That’s why we developed Experience-Driven Value Creation (EDVC) – a practical framework that helps SME leaders create products, services and touchpoints that set their company apart and make them the first choice of their customers.

Become Distinctive
Free Lessons

With EDVC, you’ll get:

A clear brand positioning that sets you apart

A repeatable approach to uncover new value opportunities

Tools and tactics to differentiate your business

A new skill that makes you a differentiation expert

Become The One For Your Customers Through Experience-Driven Value Creation

From Do-It-Yourself to Premium — Choose the Path That Fits Your Business

Free Resources

Start here if you want to understand the problem — or begin applying EDVC on your own.

The Blur
Read the article that will change your perspective on value creation for ever.

Escape The Blur – EDVC Whitepaper
The complete introduction to Experience-Driven Value Creation.

EDVC Mapper – Software
Map and evaluate your customer journey based on the EDVC principles.

On-Demand Course

Learn Experience-Driven Value Creation at your own pace.

Investment: from 299 €

Best for: Solopreneurs and small business owners.

In development: The course is currently in development. Enter your email address below to receive 50% off when the course launches!

The Blur Keynote

Inspire everyone on your team to contribute to solutions that customers love and get you out of the Blur.

Investment: from 1.499 €

Best for: Manager trainings, employee alignment, industry conferences.

You’ll get: 20-90 minutes ignition talk.

Why choose this: To inspire you team and audience and start your EDVC journey.

EDVC Intervention

One-day differentiation workshop to identify crucial gaps and quick-win opportunities in your value creation strategy.

Investment: from 2.999 €

Best for: Companies that want to test the EDVC approach and quick first improvements.

You’ll get: A facilitator working exclusively with your team.

Why choose this: To uncover urgent experience gaps and new value creation opportunities.

EDVC Accelerator

Four-week strategy program — applying the full EDVC process directly to your business and challenges.

Investment: from 9.999 €

Best for: Companies ready for a high-level, hands-on strategy engagement.

You’ll get: 4 weeks of personalized work with Stefan Hermann

Why choose this: Deep support, proven strategy, and guided transformation.

Introducing experience-driven value creation

An SME-optimised framework to turn your unique skills and perspectives into rockstar solutions and out-of-this-world experiences.

Learn more

Introducing experience-driven value creation

An SME-optimised framework to turn your unique skills and perspectives into rockstar solutions and out-of-this-world experiences.

Learn more

Open Campus

Open Campus is Baselift’s open-source knowledge hub – built to help you create superior products, build outstanding brands and become the one for your customers.

Free Software

Start your EDVC journey today and make progress fast with our easy-to-use and EDVC-powered software.

Free Videos

Set your company apart by mastering the strategic aspects of design, branding and innovation with our free video lectures.

Free Downloads

Whitepapers, guides and workshop tools to help you learn and guide your team towards one of a kind solutions.

Some of our clients:

Some nice words:

„After some success with our newly developed sports and fitness training, we reached a dead end. We knew we were not getting anywhere on our own. Baselift helped us to look at our idea from different perspectives, filter out the essentials and develop a promising vision with a concrete focus.“

– Kim Koch, Founder Schiimpf

„We were struggling to communicate to our customers all the things we could do for them and why that was valuable to them. Stefan made his mark on our communications almost immediately. Now, literally everyone says they understand us.„

– Peter Brandl, your.company

„When we hired Baselift, our public image completely undermined the quality of our service. Quickly we realized that their approach was not just to provide us with the requested new website, but to solve our problem holistically. With Baselift’s help, we were able to develop a consistent, high-quality experience for our customers.„

– Marcel Martin, CEO Bürgel GmbH

Open Campus

Open Campus is Baselift’s open-source knowledge hub – built to help SMEs create superior products, build outstanding brands and become the one for their customers.

Free Software

Start your EDVC journey today and make progress fast with our easy-to-use and EDVC-powered software.

Free Videos

Set your company apart by mastering the strategic aspects of design, branding and innovation with our free video lectures.

Free Downloads

Whitepapers, guides and workshop tools to help you learn and guide your team towards one of a kind solutions.

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Hi, I am Stefan Hermann

Founder of Baselift

For over a decade, I designed products and experiences for leading design agencies and companies of nearly every size, helping them delight customers, drive business success, and win prestigious awards.

Along the way, I discovered that large brands use design and branding fundamentally differently — not as add-ons, but as core drivers of differentiation. This enables them to attract better customers, charge higher prices, and grow consistently.

Small and midsize companies rarely do this. Not because they’re unwilling, but because they lack the know-how, structure, and tools to make it work.

I believe every SME should possess strategic value creation expertise. That’s why I founded Baselift and developed Experience-Driven Value Creation.

Schedule a Call

Hi, I’m Stefan Hermann

For over a decade I have been designing products and experiences in and for leading design agencies and companies of almost any size, helping them delight customers, drive business success, and sometimes win prestigious awards.

I believe every small and midsized company needs access to strategic value creation expertise to perform at its highest potential. That is why I founded Baselift.

I will be your direct contact and trusted guide throughout your collaboration with Baselift.

Stefan, founder Baselift

Schedule a Call