BASELIFT READS

Books, whitpapers and other publications from Baselift and Stefan Hermann.

The Right How

How leaders maximise product value and business success through design strategy

Real Brand Work Whitepaper

Why most branding efforts are useless and what it takes to create a stand-out brand.

Baselift Your Business (Blog)

Many small ideas and some large articles to help you master Experience-Driven Value Creation.

Free resources:

Experience Driven Value Creation Quick Guide

Make your company stand out from the crowd and become The One for your customers.

Brand Awareness Check

A simple tool to analyse and improve the brandworthiness of everything your company does.