Escape The BlurTM
Work directly with Stefan Hermann to stop being one of many and to become the one for your customers.
If it feels the same, it sells the same.
Making a difference in customers‘ minds is the key to higher prices, more customers and lasting loyalty.
The Escape the Blur™ program helps you identify your onlyness factors and translate them into products, messages and experiences that make your brand the top choice for your ideal customers.
Differentiate your business.
Become the one for your customers.
The process
The Escape the Blur™ program is divided into three stages.
Stage I
Ignition
One day. Immediate lift.
An intense, one-day workshop to kick-start your journey out of the Blur and create positive change from day one.
Stage II
Recalibration
Four weeks. Every moment refined.
A four-week collaboration to redefine your differentiation strategy and develop the products, messages and experiences that set you apart.
Stage III
Momentum
Six months. Steady progress.
A six month guidance engagement, to sustain momentum, address challenges and refine solutions.
Stage I
Ignition
One day. Immediate lift.
Stage I – IGNITION is a one-day, on-site kick-off workshop to create positive change from day one.
How it works:
You bring your brightest minds; we bring the Experience-Driven Value Creation framework. Together, we put ourselves in your customers’ shoes to identify where your company blends in, uncover the moments with the greatest potential for short- and long-term change, and develop immediate actions to strengthen your position in the minds of your customers starting the next day.
Includes:
- Pre-session call to ensure we spend zero time on context and all time on substance
- A guided, one-day, on-site intervention with Stefan Hermann
What you will walk away with:
In a single day, you will discover where your company blends in, where meaningful differentiation can be created, and which actions will have the greatest immediate impact. You leave with clear directions and the first building blocks of your new differentiation strategy.
Stage II
Recalibration
Four weeks. Every moment refined.
Stage II – RECALIBRATION is a four-week collaboration designed to redefine your differentiation strategy and develop the products, messages and experiences that set you apart.
How it works:
Over the course of four weeks, we guide you through the entire Experience-Driven Value Creation process to understand what makes your company the right choice for the customers you are best positioned to serve. The four phases of the EDVC framework:
- Stand — identify your onlyness factors and build your differentiation filter;
- Scan — understand your customers‘ reality and evaluate their experience;
- Shape — define the ideal experience that will make customers prefer you;
- Shift — turn insights into new products, messages, behaviours, and experiences.
Includes:
- Four weeks of intensive collaboration with Stefan Hermann;
- Up to four on-site sessions dedicated to analysis, ideation and strategic development.
What you will walk away with:
By the end of this stage, you will know how to set your company apart, what your ideal customers truly value, and how to turn those insights into action. Beyond strategic clarity, you will leave with:
- A fully developed differentiation filter to guide future decisions;
- A refined customer journey;
- Clear definitions of ideal customer experiences;
- One to three concept-level redesigns for each prioritised opportunity;
- Messaging principles your team can implement immediately;
- A practical roadmap for implementation;
- A team capable of applying the EDVC methodology independently.
Stage III
Momentum
Six months. Steady progress.
The Blur doesn’t stop pulling once you’ve broken away from it. Competing priorities emerge. Teams get distracted. Progress raises new questions. Stage III – MOMENTUM ensures you’re not navigating any of this alone.
How it works:
Over the course of six months, we’ll work alongside you as you turn ideas into reality. Through monthly remote sessions, we’ll help you refine your differentiation strategy, shape products and experiences, strengthen your messaging, overcome obstacles, and maintain momentum long after the initial work is complete.
Together, we will:
- Review progress and evaluate the changes that have been implemented;
- Discuss new ideas and emerging opportunities;
- Provide strategic and creative guidance for new initiatives;
- Challenge assumptions and uncover overlooked opportunities;
- Adapt your strategy as markets, customers, and circumstances evolve;
- Ensure that your organisation continues to strengthen its position over time.
Includes:
- Six monthly remote sessions (60 minutes each) with an experienced EDVC adviser.
Investment
Escape The BlurTM
Total investment
€14,997
Includes:
Stage I – Ignition
Intense one-day workshop
€1,999
Stage II – Recalibration
Four-week collaboration
€7,999
STAGE III – Momentum
Six months guidance & creative direction
€4,999
STAGE SEPARATION
Investment Security
€0
Stage Separation
Your Investment Security
Escape the Blur™ gives you the flexibility to decide at the end of each stage whether to continue. If you choose not to proceed, you will receive a refund for the remaining stages.
Why we do this:
Our goal is to make you capable, not dependent.
Each stage is designed to provide meaningful insights, capabilities, and results that help you establish a stronger position in the market and in the minds of your customers.
At the end of each phase, you can decide whether you want to proceed with us or move forward independently. If you have gained the clarity and momentum you need to continue on your own, that is exactly the outcome we aim for.
Common Questions
Who is Escape the Blur™ for?
Business leaders and managers who want to build a stronger brand, attract better customers, and develop new solutions – for organisations that want to turn their uniqe skills and perspetives into a lasting competitive advantage.
What is the investment?
The base price for Escape the Blur™ is €14,997.
Additional travel expenses may apply, depending on location and logistics.
Is it possible to purchase individual stages?
In principle, yes, but it would be more expensive since we offer single services at higher prices. However, with our built-in Stage Separation feature, you can exit after each stage and receive a refund for the remaining stages. If you are interested in purchasing individual services, please contact us.
Where does it take place?
We can conduct workshops and coworking sessions on-site at your company, off-site at our location in Nagold, Germany, or at a venue you rent. Remote sessions are also possible. Let us know if you are interested.
Who should participate?
Participants typically include CEOs, brand managers, product managers, marketing managers, and people who are responsible for positioning, pricing, customer experience, and innovation. Coworkin session work best with 3–6 participants.
Is there a guarantee?
Rather than offering a traditional guarantee, Escape the Blur™ reduces risk through its stage-based structure. If you have gained the clarity, capabilities, and momentum to move forward independently, you may stop the program at the end of any stage and receive a refund for the remaining stages.
Apply Now
We only take on companies we believe we can genuinely help. After you apply, we’ll review your information and reply within 48 hours to confirm fit and next steps.
