create more value by finding the right How

There are countless ways to execute anything, whether it’s shoes, furniture, cars, magazines, or user interfaces.
Some executions have a much greater impact than others. Finding the most beneficial one — the right How — is a leadership task.

In this video, Stefan Hermann, author of the acclaimed management book ‚The Right How‘ talks about the different types of value that every product, service and touchpoint provide, as well as how managers can leverage the How-value to its fullest potential.

Want more advice on becoming the one for your customers? Consider hiring us for a keynote speech, workshop or in-person consulting.