open campus

Create superior products, build outstanding brands and become the one for your customers with Baselift’s open-source knowledge hub.

No company can reach its full potential without strategic know-how in design, branding and innovation. Baselift’s Open Campus helps executives and managers acquire this knowledge.

latest Videos

A simple approach to brand building

The three drivers of brand perception: How to build a brand

Learn from our mistakes: Customer centricity is hard

Create more value by finding the right How

Define your ideal customer

How to create 'Moments of Wow'

software

EDVC Mapper

EDVC Mapper is a free customer journey mapping software based on the Experience-Driven Value Creation concept. Map your customers‘ journey and discover new value creation potential.

Go To Mapper

downloads

Whitepaper

A Brief Introduction to Experience-Driven Value Creation:
An SME-optimsed approach to becoming the one for your customers.

Workshop Tool

Doesn’t Matter Meter:
Identify and focus on what truly matters to your customers while understanding your competitive position in the market.

Whitepaper

Real Brandwork:
Why most branding efforts are useless and what it takes to create a stand out brand.

Workshop Tool

Brand Awareness Check:
Analyse and improve the brandworthiness of everything your company does.