Baselift Your Business Blog

If there's one thing I want my clients, network and people to learn this year: don't leave anything your company creates to chance. Want to stay relevant? Get a Chief How Officer!

Love your customers or lose them (and yourself) [...]

An Introduction to Experience-Driven Value Creation.

Many people are unhappy and unsuccessful because they keep doing things that do not match their self-image - they act against their values and beliefs. The same applies to companies.

No scope limits, no lengthy negotiations – just boundless creative power. Too good to be true? Well, maybe not.

Misused freelancers are like expensive band-aids, offering quick fixes but little lasting impact. But when used wisely, they become powerful allies, consistently driving innovation and value for your business.

It's about knowing one (more) thing. The ‘secret‘ to [...]

To change or not to change. Well.... change.

To become (and remain) The One for your ideal customer, you need to address four different experiences they make.

Every business is a people's business. I learned this the hard way. A little trick helped me to never forget again.

A quick introduction to the benefits of ideal customer centricity.

You can‘t always be better. You can‘t always be faster. But...

There are three essential aspects to branding - and most companies only know two.

Trying to stand out by doing better what everyone else is already doing pretty well is difficult.