There is a disconnect between an organisation’s need for continuous evolution, its desire for flexibility AND independence, and the limitations of project-based service engagements. Baselift was created to bridge this gap.

Focused on the long-term success of our clients, Baselift moves away from project-based models and provides constant support through subscription-based design and consultancy services, enabling clients to fully leverage external expertise, maximize their creative output and remain flexible.

Working with Baselift is like having an external team of experienced strategists and designers on standby, ready to tackle all your value creation challenges – without the overheads.

Honourable merchants are business people who act with integrity, honesty and a sense of responsibility to society. They value long-term, sustainable success over short-term profit, based on ethical behaviour, trustworthiness and fair dealings with all stakeholders.

These are the people and companies we want to see succeed.

When enough honourable merchants succeed, the world will finally become the place we all want to live in.

Not only to better products but also to a better future. Immersing yourself in the thoughts and feelings of others is the core principle of Experience-Driven Value Creation (EDVC). The more companies apply EDVC, the better, more meaningful and, above all, more thoughtful products, services and brands will emerge.

We aim to help one million companies integrate EDVC into their processes, structures and culture to become more empathetic and create better solutions for everyone.

We do this through books, online courses, workshops and our modular consulting and design services.