In the pursuit of success, it’s easy to get caught up in the race to be the best, the fastest, the most. The key to success in life and business, however, lies in being okay with who you are.

What makes a good business? The same thing that makes a good friend or a good spouse. Be honest. Care. Share. Keep a secret. Forgive. Apologize. Be a friend. Laugh together. Cry together. Share a goal.

If you do this in life, you gain friends. If you do this in business, you gain customers.

So, invest in shaping who you are.

Try to become the best version of you.