The Value Creation Catalyst (VCC) is a strategic design service for small and young companies that are either at the beginning of a product development process or looking for new ways to gain a competitive advantage in their market.

The value creation strategies of most companies fail to fully exploit their potential. There are usually two reasons for this:

1. Their value creation strategies do not leverage all three sources of value creation (innovation, design, brand).
2. If they do, they often fail to combine the value created from these three sources into a holistic, value-adding experience.

As a result, they often fail to stand out from the crowed, position their value above the market average and reach their ideal customers. In other words: They miss out on a lot of money.

Our VCC service helps you avoid this and optimize your value creation strategy by providing you with three things:

• a clear and actionable corporate identity that serves as a linchpin for differentiation
• an insight-based design strategy to optimize your product and service design
• a blueprint for an ideal-customer-centric experience design

>>> For more detailed information about the content of this service click here.

1. You contact me by phone (+49 170 77 098 75) or fill out the VCC contact form. We will make an appointment to briefly talk about your situation and clarify whether or not this service is an option for you. Assuming you want to continue…

2. Via email you will receive an acceptance agreement (which you will need to sign and return), a list of materials and information to be obtained, and a disclosure agreement, which I have already signed to ensure your company’s privacy. Once you have officially accepted the project, you will receive an invoice for the upfront payment as initially agreed (see Payment Terms below). Once payment has been received, you will send us a list of all employees with details of their role in the company, as well as their experience and skills, so that we can get an idea of the skills available and those that may be needed. After that you will have some time to gather the requested information and prepare for our first meeting.

3. In the form of group workshops, interviews and joint research work, you, your team and I will meet several times over a period of 2-3 weeks to develop the strategies you need to create superior products and outstanding customer experiences. In total, we will go through three steps in the process, each designed to optimize one esential component of your value creation strategy. The steps are:

• Brand Activation
• Design Strategy Lift
• Experience Mastery

>>> More detailed information about the steps here.

4. After finishing the process, I will support you in the implementation of the developed strategies. For this reason, the VCC service also includes 5 creative sparrings that can be used during our collaboration and up to three months afterwards to answer questions and get support related to the project.

Depending on your time, spatial capabilities and preferences:

• Remotely via video call (Zoom, Google-Meet, Skype) or
• On-site (at your office)

Two to three weeks + three months of implementation

In addition to many hours of professional advice and guidance, and depending on which which steps are worked on:

• 3-7 days of direct collaboration in the form of group workshops, 1-on-1 strategy sessions, and employee and customer surveys/interviews (digital or on-site)
• Innovative ideas on how to bring new and relevant value to the people of your world
• A clear brand positioning, a unique philosophy, and a detailed guide to where and how you can translate that positioning and philosophy into perceivable customer experiences
• A user-centered design strategy that aligns your company’s needs with those of your customers, which your designers and developers can use as a basis for elaboration
• A visualized implementation plan to manage your internal transformation
• Implementation support: for up to three months, I will also be available to advise you during implementation (as part of the creative sparring included in this package). Short phone calls and quick email exchanges are a matter of course and are not counted.

Basic Fee: 3.000 €*
Fee per step: 3.000 €*

*19% VAT included

• Basic Fee: upfront payment, non-refundable – payable via bank transfer or Paypal
• Step Fee: must be paid in advance before processing, refundable (see Guarantee)

If you are not satisfied with the results of the work at the end of a step, our satisfaction guarantee will apply and you will get your money back for the respective step.